Task 2: Research into existing products: Computer/Video Games

Sport Champions TV advert.
Genre: Sports.

Start – logo PlayStation

Voice over – masculine – male demographic

Incidental music

People used – all ages and genders represented – Shows family appeal

Ethnicity – all Caucasian

Ordinary people impersonating a sporting champions

Match on action – from fantasy area to living room with family scenario

Shows PlayStation with game and PlayStation Move with the slogan “The World Is In Play”

Ending – iconic main Sony logo

Call of Duty: Black Ops TV advert (2010). Duration: 1:00
Rated 18 for Strong Language and Violence.

Shows war scenario

Music in background – “Gimme Shelter” – Rolling Stones linking the song to the war scene.

People used

Start – woman walking through war scene with gun in office wear

Men hanging from harnesses with doctors outfit and suit outfit

Different ethnic group is used – all ethnic demographic

All genders used so they are not focusing on one demographic

Different ages have been used – wide age range demographic

Ordinary people used

Long shot of the war ground

Slogan “There’s A Soldier In All Of Us” linking back to why people were dressed in work wear

Ending – Voice over – masculine.

Tomb Raider Duration: 0:34
Genre: Action, Adventure.
Rated 18 for Violence and Strong Language.

Shows game play of main character with incidental music with voice over of main character (woman)

Cuts to logos (LCTRUw Entertainment & Square Enix)
The storyline that is shown is portrayed on a seemingly deserted island where 'Lara' (the main character ) is trying to find her companions not just to get of the island but also find out the mystery of the island itself.

Shows game play with some character interaction

All gender and age demographic.

Ending shows the logos of the consoles (PC, PlayStation, PS3 & Xbox) you can play the game on.

Task 2: Research into existing products. Short Films.

Seconds by Mark Slavnic

Short Film

Duration: 2:03

The film shows one mans spilt second decision and what that split second decision creates in his future.

Voice over – male voice – how many seconds a day, week, month, year and lifetime there is it carries on throughout the film showing how each second in our life is important.

Crossovers of male driving and of a clock, transaction of fade to white showing a different setting to shot of the male and a female in a cafe, where the decision is then made, the film shows snapshots of what could be his future.

In the middle of the film shows the snapshots reversing going back to the time when he made the decision, and if he didn’t make it he wouldn’t have to future shows. the ending of the film it goes back to the cafe and fades out with the ticking of the clock and a voice over of the words "One day consists of 86,4000 seconds. This is one of them". 

Take Care

Short Film

Duration: 5:00

The film is about a young man who is left with the remains of his last girlfriend, he has to deal with the lingering emotions and also the memories of the deceased. 

In the beginning there is a close up of a males face to show the confusion the male is feeling about the situation he is and a sound bridge which is muffled, it then shows a memory of the deceased and the male during their relationship, showing the girl leaving while complaining about the males house and garden, it then fades to black showing a reverse tracking of the male jogging, he then sees a the deceased as a fragment of his imagination, as the story progresses it shows the male working on the garden and making it presentable. at the end of the short film it shows what the garden looks like when the male is finished as something like a tribute to the deceased.