Task 2: Research into existing products: Computer/Video Games

Sport Champions TV advert.
Genre: Sports.

Start – logo PlayStation

Voice over – masculine – male demographic

Incidental music

People used – all ages and genders represented – Shows family appeal

Ethnicity – all Caucasian

Ordinary people impersonating a sporting champions

Match on action – from fantasy area to living room with family scenario

Shows PlayStation with game and PlayStation Move with the slogan “The World Is In Play”

Ending – iconic main Sony logo

Call of Duty: Black Ops TV advert (2010). Duration: 1:00
Rated 18 for Strong Language and Violence.

Shows war scenario

Music in background – “Gimme Shelter” – Rolling Stones linking the song to the war scene.

People used

Start – woman walking through war scene with gun in office wear

Men hanging from harnesses with doctors outfit and suit outfit

Different ethnic group is used – all ethnic demographic

All genders used so they are not focusing on one demographic

Different ages have been used – wide age range demographic

Ordinary people used

Long shot of the war ground

Slogan “There’s A Soldier In All Of Us” linking back to why people were dressed in work wear

Ending – Voice over – masculine.

Tomb Raider Duration: 0:34
Genre: Action, Adventure.
Rated 18 for Violence and Strong Language.

Shows game play of main character with incidental music with voice over of main character (woman)

Cuts to logos (LCTRUw Entertainment & Square Enix)
The storyline that is shown is portrayed on a seemingly deserted island where 'Lara' (the main character ) is trying to find her companions not just to get of the island but also find out the mystery of the island itself.

Shows game play with some character interaction

All gender and age demographic.

Ending shows the logos of the consoles (PC, PlayStation, PS3 & Xbox) you can play the game on.